Good job! The title of your page contains target keyword(s).

The title tag is considered one of the most important on-page elements, so remember to use keywords in it. For higher rankings, place important keywords towards the beginning of your title.

Because the title text is usually the most prominent part of your page displayed in search results, make it click-enticing and appealing to human searchers.

Well done! The length of your title tag is within the required limits (1-70 characters with spaces).

The title tag is one of the most important on-page elements, so give it particular attention.

Not only do search engines consider the title to understand what your page is about, but they also show it to users in search results. Hence, it's important that your title is both keyword-rich and appealing to human searchers. For higher rankings, place your keyword(s) towards the beginning of the title.

Also try to keep title tags relatively short, as titles that exceed 70 characters may get truncated by search engines. Besides, titles that are too long, too short (e.g., single-word titles) or unrelated to the page's content may get overwritten by search engines.

Well done! There are no multiple <title> tags found on the page.

According to HTML coding best practices, each webpage should have just one <title> tag. If multiple title tags are found on a page, search engines may be confused as to which title text to show in search results or may overwrite both your titles altogether.

Great job! The meta description of your page contains target keyword(s).

The meta description is an important on-page element, so pay particular attention to it. Not only do search engines consider it to understand what your page is about, but they also display your meta description in search results.

Hence, make your meta description both keyword-rich and appealing to human searchers. For higher rankings, place important keywords towards the beginning of the meta description.
Note: Meta descriptions that are not in line with the page's content (or are overly long/short) may be ignored by search engines, and the latter may pick a random text snippet to show in search results instead of your description.

Well done! Your meta description length is within the required limits (1-160 characters with spaces).

The meta description is an important on-page element, so give it particular attention. Try to keep meta descriptions relatively short, because descriptions that exceed 160 characters may get truncated by search engines.

Note: meta descriptions that are unrelated to the page's content or contain irrelevant keywords may get overwritten by search engines.

Well done! No multiple meta description tags have been found on the page.

According to HTML coding best practices, each page should have just one meta description tag. If multiple meta descriptions are found on a page, search engines may be confused as to which one to display in search results or may overwrite both your meta descriptions altogether.

Some keyword(s) are repeated in your meta keywords tag too many times.

According to Google, filling pages with too many keywords results in a negative user experience, and can harm your site's ranking.

Your meta keywords tag is at risk of being over-optimized for the following keywords:

• make money

To avoid over-optimization, it's best to repeat each keyword just once within your meta keywords tag.
Alternatively, see how many times your keywords are used in your competitors' meta keywords tags.

The meta keywords tag used to play a big role at the dawn of the Internet, but is largely ignored by search engines today. Besides, if it has your keywords, you run a risk of handing your keyword strategy over to the competitors.

However, if you still choose to use the meta keywords tag (e.g., if you target search engines like Baidu that are believed to still rely on meta keywords), make sure it's relevant to the page's content and contains a moderate number of keywords. Also, use comma (,) to separate keywords within the tag.

Well done! All your target keywords are present in the page's body.

If your target keywords are present in the webpage's body, the page stands a better chance of high rankings. For greater impact, place keywords towards the beginning of your page.

You can use keywords without any additional tags on the page, or put your target search terms in tags like H1, H2-H6, Bold, Italic or Link anchor. Such tags are also part of your page's body and should be attended to during its optimization.

Also try to make the page's content not only keyword-rich, but also appealing to human visitors: maintain a logical structure, use headings and bullet points, add visuals and other multi-media content.

Be sure to refrain from black-hat page optimization practices (such as keyword stuffing, making your text the same color as the background, etc.), while these could incur a search engine penalty.

Good job! The length of your page's body text is within the recommended limits (28 - 10,352 words).

Webpages with a lot of textual content tend to rank higher in search results, as they're considered more useful to users. It's also a good practice to place textual content above the fold, as search engines may frown at pages top-heavy with ads and other non-textual content.

However, specific recommendations on how much text to put on a page vary from niche to niche, and it's better to look at competitor averages to get the optimum word count for your particular keyword niche.

Well done! The H1 tag on your page contains target keywords.

The H1 tag serves to mark the heading on a page. The best practice is to use just one H1 tag per page, while all subheadings should be marked up using less important heading tags: H2 to H6 tags subsequently.

To achieve higher rankings, place your keyword(s) towards the beginning of your heading.
If you're optimizing your page for multiple keywords, it's best to define your top-important keyword and use it in your H1 tag.

Great job! Your target keyword(s) are found in the page's H2-H6 tags.

H2-H6 tags serve to mark subheadings on a page (unlike the H1 tag that's used to mark the main heading). It is important to observe the hierarchy of H2-H6 tags on a page to avoid confusing search engines with your coding. For example, it's illogical use the H3 tag ahead of the H2 one, and so on.

At the same time, the use of keywords in H2-H6 tags is optional and would only give your page a slight ranking boost for such keywords.

None of your target keywords are present in the page's bold text.

Before optimizing the element, see how your competition uses your keywords in their bold text. However, there is no need to strive to copy your competitor averages, because keyword usage in such tags is optional and may vary from competitor to competitor.

Bold text is used on a page to give certain words additional emphasis (e.g., if you write <b>bananas</b> or <strong>bananas</strong> in the code - the visitors will see bananas). Search engines usually consider words in bold text slightly more important than words with no additional mark-up.

Hence, wherever natural, try to use your important keywords in bold text, but don't overdo to avoid over-optimization.